It has been a while from my last article in this space, cients work can be very absorbing at times. This is exactly the topic I want to start from: Clients.
Potential clients are often overlooked when it comes to our growth as designers. I found the early conversation with them the most useful from this point of view.
At the time a potential client gets in touch, her view on what we do is very objective. Also, she picked us because of something. This something is the interesting part.
Well, there isn’t always the interesting part, but there are some cues to recognize a constructive communication. In my experience, 2 signals are particularly significant:
1. They already have an idea of what they want
It’s not important if the idea is good, bad, naive or crazy. They spent some time and energy thinking about that and they did some further connections about their idea and your work. So, listen to what they have to say, because they are also speaking about how your brand is perceived. And it’s free!
2. They have one or more of your works in the moodboard
As you can guess, this is the most desiderable. It is not only a good sign you are at least in the shortlist, but, on the basis of the kind of work they chose, you can spot what is your added value in the market just looking at what did this shortlist. This is a great chance to take some distance from your work and look at it in a more objective way. You, and only you, can do some abstractions and find some caractheristics that are present, more or less, in every your work. This is your signature and it should be very important to you.
Needless to say, more potential clients more clues…
Bonus point: #webdiversity
If a client follows the approach described above, of course you want her as real client. Working on projects of brave people can be very fulfilling.
Let me explain this better.
They won’t ask you a website like that trendy one. Even better—if you are lucky enough—while being aware of trends, they consciously decide to build something tailored on their brand.
This, not only will help them to be different from their competitors but, by reflex, there will be a new website contributing to the #webdiversity. There is much talk about the omologation of websites these days. If you are in the field from some years now, you probably can remember websites visited a while ago but already forgot the ones visited a week ago. With some exceptions, of course.
A really insightful opinion on the topic comes from Andrew Clarke in the issue 264 of NET Magazine. I enjoyed every word of it. Many points are addressed, including safe designs as antidote to failure.
In this scenario, what could be more welcome than a brave client to help us to retrieve the #webdiversity?