The Most Popular Web Design Trends Of 2017 That Every Professional Should Know About


The year 2017 has brought a lot of change in both the functional and the aesthetic web design preferences of internet users everywhere. Some of the trends which appeared in the last few years have faded out, while some have turned into something more.

  1. Cinematic experiences

People have become bored with websites which consist only of text and images. They have developed the need of more dynamism. As a response, more and more developers have started integrating video backgrounds and music into the homepages of their sites.

Websites which offer a cinematic experience look beautiful on both PC and mobile devices. While it may be hard to figure out the perfect combination of sound and video content, it can easily stir up the attention of visitors and convince them to return.

  1. The use of Parallax

Having started in 2016, the parallax scrolling trend has continued into 2017 and has grown. People have not only come to love these mouse-based movements, but to expect them as a basic feature of a website.

From a technical point of view, the parallax effects gave evolved. Now, rather than simply up and down movements when visitors scroll through a website, this feature offers a layered feel, more accurately simulating depth.

  1. Tactile design

While the idea of tactile design first started with the use of Material Design, it has now turned into the attempt of creating websites which have a much more natural, realistic feel. Object placement has also become far more important in the creation of a site, as the developers try to mimic the placement of objects from the real world.

Designers now use images instead of illustrations and try to build websites that are more like a window to another room, rather than a simple online list. This trend is constantly growing, especially due to the development of technologies which allow the integration of 2k and 4k content into websites.

  1. Web sites targeted towards wearable technology

Just as the online medium had to evolve to accommodate smartphones, now it has done so to adapt to the increasing use of wearable technology such as smartwatches and smart eyewear.


To be compatible with these devices, websites need different strategies regarding navigation, content presentation and functionality. Fortunately, more and more websites now have wearable technology versions.

  1. Virtual reality compatibility

Although VR isn’t a reality just yet, it is one of the most talked technologies of 2017. VR will revolutionise the way people consume content both online and offline, and there are a lot of web designers who have already started designing and planning for it.

A VR compatible website will have to have a 360-degree design and a lot of 3d interactivity. Tools for developing VR compatible websites have already started appearing and are already in use. It is the one trend which might effectively be as significant as the development of smartphones, so start preparing and get ahead of the competition.