Short for Bidirectional Encoder Representations from Transformers. Sure it works, It just impacts a smaller percentage of searches, for now at least.
Google BERT update is introduced on October 25th 2019:
Meet BERT, a new way for Google Search to better understand language and improve our search results. It’s now being used in the US in English, helping with one out of every 10 searches. It will come to more counties and languages in the future. pic.twitter.com/RJ4PtC16zj— Google SearchLiaison (@searchliaison) October 25, 2019
Bert is a new open sourced technique for NLP ( natural language processing), introduced by Google in November of 2018.
Meaning that with new Google BERT update they can now show better and improved search results on their search engine and better understand language, sentences and everything you write online.
Google BERT update test and example
Let’s see if it actually works, shall we? I’m going to search something that most of the Bosnia and Herzegovina citizens are looking for:
It’s not working?! Meh, I knew that I was expecting too much from it. Well…
It’s just another Google update, nothing new to see here.
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